Saturday, October 31, 2009

Shaken or Stirred?

During my recent trip to Boston, I went out with friends to a place called the Met Bar & Grill. The first thing I noticed when we walked in was how clever the logo was. of the logos. It's so clever to have the martini glass in the middle of the M. A typographic coup. Excuse the wrinkled napkin -- long trip home.

The problem I see with the branding of the Met Bar & Grill is that they have too many different things going on. There's the bar, the restaurant and then a separate Burger Bar but there really isn't a cohesive logo design that ties them all together. The logo for the burger bar is different and they also have a visual of a bunch of hamburgers making up a mosaic. Here are the burger bar logo and mosaic. I had a copy of the little burger mosaic but must've chucked it with my luggage tag and boarding passes!

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