Right Down My Alley

I found this advertisement for the Museum of Arts and Design in an American Craft magazine (not crafts like decoupage or scrapbooking but like handcrafted works of art, furniture, jewelry, etc. - great publication). The copy, the image and the typography work so incredibly well together. The tagline "The edge of experience. The center of Manhattan" plays on the common phrase "the edge of reason" but also suggests that the experience will be modern and "edgy." Then, to have the red GO MAD type at the bottom is a really great way to continue the idea that things are just a little bit crazy over at the Museum of Arts and Design. You won't want to miss it! The modern look of the building with its hard edges, the copy and the typeface also work very well together.